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Microsoft Stands By Add-On Strategy
>> From edge-online.com:
[QUOTE]
Xbox 360 group PR manager David Dennis told Edge, "Our strategy from the beginning was to have multiple SKUs with a very flexible offering so the customer can choose the experience that they want. If you don't need a hard drive, you're not forced to have one. If you don't need Wi-Fi, you're not forced to pay for one."
"The strategy of having a console that is $200 more expensive that has features that people don't potentially need or want but have to pay for--looking at [Sony's] sales numbers--I'd say it's probably not the winning strategy at this point, especially given the current economic situation."
In a game of PR ping pong, Sony PR manager Al DeLeon responded to Microsoft's claims in an e-mail saying, "We absolutely support consumer choice with the PS3, offering the entry-level $399 SKU and a $499 SKU that includes a larger hard drive and great gaming content.
"Where we differ from the competition is that we're committed to delivering the best gaming and entertainment experience with a system that not only has the latest technology like Blu-ray and Wi-Fi built-in, but is a reliable device with a 10-year lifecycle."
[/QUOTE]
Full Story: edge-online.com
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