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(EU) Microsoft kicks off Christmas marketing campaign
>> From gamesindustry.biz:
[QUOTE]
Microsoft will launch its Christmas marketing campaign in the UK tomorrow with a firm emphasis on communicating the non-gaming capabilities of the Xbox 360.
Neil Thompson: "But from October 2 we're launching our own TV work explaining to consumers the broader entertainment offerings we have on Xbox 360, which is going to centre on our music offerings, movie offerings - and then obviously the unique TV experience we've got in connection with Sky, and the Sky service we're bringing to Live."
The campaign follows an extensive television advertising spend from Sony in its efforts to put a similar message out to consumers about its new-to-market PlayStation 3 Slim - but Thompson was firm that Microsoft's campaign isn't a copycat ploy.
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Full Story: gamesindustry.biz
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