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Big video game fans prove crucial to the industry
>> From Associated Press:
[QUOTE]
For the video game industry, core gamers are proving crucial. Their willingness to regularly, loyally buy new titles -- no matter what -- gives the industry a better chance of success than other businesses that rely on discretionary spending vulnerable to the recession.
"As long as hard-core gamers have a job, they will continue to buy games," said IDC video games analyst Billy Pidgeon.
The industry's ability to lean on core gamers is a bit of a twist, because video game makers have been working hard to grow by expanding their mainstream appeal.
Families and people who haven't picked up a game controller in ages, or ever, have flocked to the easy-to-master Nintendo Wii since its 2006 launch. Taking note, Sony Corp. and Microsoft Corp. have been expanding what their game consoles offer, adding movies and TV shows, to attract people whose idea of the perfect Sunday afternoon doesn't involve shooting aliens. Software publishers like Ubisoft Entertainment, Activision Blizzard Inc. and Electronic Arts Inc. have boosted their titles aimed at young girls, families and women over 35, who have helped push game sales higher.
Yet some analysts believe it will turn out to be core gamers -- who might be more reliable consumers of their favorite form of entertainment than movie buffs or sports fans, for example -- who keep the industry afloat as the rest of us cut back.
Michael Pachter, an analyst with Wedbush Morgan, estimates that core gamers buy roughly half of all video games.
"They may be wealthy, they may be poor, but they have no clue we are in a recession," Pachter said.
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Full Story: Associated Press
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