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EU Retail expects huge demand for Xbox 360 following price cut
>> From gamesindustry.biz:
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Speaking to GamesIndustry.biz on the eve of the price cuts, GAME, HMV, Woolworths and independent stores have all agreed that the system now appeals to a much wider range of consumers.
"The timing is excellent, and we'll work closely with Microsoft to give customers all the product and advice they need in the run up to Christmas," offered Tricia Brennan, MD of Game UK.
"This is great news for our customers. With these new price points and the wide variety of mass market and core games in the pipeline, the 360 is appealing to a wider range of customers than ever before."
Woolworths - the retail group that was controversially linked with leaked news of price cuts before Microsoft made any official announcement - summed up the latest offer: "Lower prices are good news for our customers and good news for sales. The new Xbox 360 price points will generate a huge amount of interest in the console and its software."
HMV Games' commercial manager Jonathan Hayes hopes the system will be able to repeat the sales success of last year, when the console flew off shelves with the release of Halo 3.
"Naturally, we expect the drop in price to create further demand for the product and to drive sales," he said. "Having offered such a great deal with Halo 3 last year, part of Microsoft's thinking this year must be to see how they can create another compelling offer in the run up to Christmas."
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Full Story: gamesindustry.biz
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