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Nintendo of America chief on game industry competition
>> From venturebeat.com:
[QUOTE]
* VB: You brought up our article on the Xbox 360 defects. How has Nintendo managed to escape the defect problem that Microsoft ran into?
* RF-A: Simply put, we take product quality extremely seriously. We test our hardware and software extensively before putting it in the market. We have a very low tolerance for issues. When we do have them, our customer service personnel are extremely good at managing the consumer reactions. In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.
* VB: And that has turned out to be an advantage in this generation of consoles?
* RF-A: It has turned out to be an advantage in this generation and past ones. The consumer perception of our product quality is high. We will only launch our products when they are perfect or nearly perfect.
* VB: How did you view Microsoft's price cut for the Xbox 360?
* RF-A: They're trying to get their consumer value proposition in line. Today, I have no need to adjust my prices. Consumers are voting with their wallets and pocketbooks. The Wii and DS are tremendous values.
[/QUOTE]
Full Story: venturebeat.com
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