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Analysts: Japan Xbox 360 Price Cuts Precursors To North American Cuts
>> From gamasutra.com:
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Though Japan has traditionally been a weak market for the Xbox 360, Microsoft recently applied price cuts of about 30 percent there, following a complete sellout thanks to the launch of popular RPG Tales of Vesperia. The basic Arcade SKU was discounted to to ¥19,800 ($183), the 60GB Pro to ¥29,800 ($276), and the 120GB Elite to ¥39,800 ($368).
Says Sebastian, "We believe the Japan announcement is a likely precursor to more aggressive pricing of the Xbox 360 in the U.S, and we continue to expect a lower $199 price point on the base Arcade SKU (below the $249 Wii price point), as well as lower $299 and $399 prices for the 60GB and 120GB versions, respectively."
Wedbush Morgan analyst Michael Pachter says comparisons to previous console generations show "room for significant sales growth" this year if price cuts are implemented. Pachter currently sees "relatively stagnant demand" for Xbox 360, and pegs September 7 as the date speculated for Microsoft to reduce prices.
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Full Story: gamasutra.com
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