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MS 'Pretty Comfortable' With Economy, Expects 2:1 Dominance Over PS3
>> From gamasutra.com:
[QUOTE]
Speaking at today's annual BMO Capital Markets Interactive Entertainment Conference, the company's Entertainment and Devices Division corporate VP and CFO discussed the challenges confronting the industry in the current climate.
"In tough economic times, people tend to cut back on very high-ticket items like travel and automobiles, but they still want to be entertained. Video games already offer some of the most hours of entertainment per dollar than any other form of entertainment."
"It's not to suggest that video games are recession proof, but... even in hard times, people want entertainment more than ever, and video games offer a greater value for the money."
"But also, a lot of what the interactive games business is driven by is the cycle of the platform, where you are in the platform, where you are in price points, and the titles that are out in the market today," said Mount.
And consumers have responded; according to Mount, console sales increased 42 percent month over month, 62 percent in Europe and a hefty 500 percent in Japan. "Later today, NPD is going to release October sales... and we expect these numbers will show that we continue to outsell [PS3] by a ratio of two to one."
[/QUOTE]
Full Story: gamasutra.com
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