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Pachter: Xbox Live Likely to See 100usd 'Platinum' Service
>> From industrygamers.com:
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This week Microsoft officially announced a $10 increase to the annual Xbox Live Gold subscription. In a special Pachter's Podium last year, Wedbush Morgan Securities' Michael Pachter correctly predicted the $10 increase.
As for Xbox Live's future, the great thing about the $10 increase is that it will enable Microsoft to reinvest in the service to then offer even more enhancements. "The extra $10 translates to around $100 - 150 million per year in additional revenue for Microsoft. I think that they will reinvest at least this much in developing other new applications, and will roll out a premium service with $100 - 200 million worth of enhancements," Pachter told IndustryGamers. "If they can get 2 million users to switch from the $60 plan to the $100 plan, they'll make an extra $80 million a year, and can keep investing to try to grow that business."
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Full Story: industrygamers.com
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