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GDC 2008: Will Microsoft partner with Netflix? - Other Guesses for Keynote
>> From msnbc.msn.com:
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Bloggers and reporters have been buzzing about the possibility of a partnership for almost a year, ever since Netflix CEO Reed Hastings joined Microsoft's board of directors last March. But there have been other hints that the two were inching toward a more formal marriage.
The announcement, if it happens, will likely take place during the keynote address at the Game Developer's Conference in San Francisco on Wednesday. The show, which is now 21 years old, is expected to draw over 16,000 game-makers from all over the world. People usually line up hours ahead of time for the keynote, delivered this year by Xbox Live exec John Schappert.
"A partnership with Netflix gives Microsoft a partner that already streams movies to over 7 million subscribers through their PCs, and encourages these subscribers to sign up for the Xbox Live service in order to stream movies to their TVs," says Pachter.
For Netflix, the deal would mean tapping into all those Xbox 360 owners who may or may not already be members of its service. And it strengthens the company's arsenal as it competes with Amazon.com, which last year partnered with TiVo on a movie download service, and Apple, which launched Apple TV last year.
Microsoft won't comment on the rumor. An e-mail query to Schappert netted only a "Stay tuned!" reply.
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Kotaku.com has other guesses about what Microsoft might announce during their GDC keynote:
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* Gears of War 2: This has almost moved beyond rumor and become fact. Word of some possible Gears 2 announcement has been making the round for weeks now.
* Live Anywhere: It could be the long-ago announced and nearly forgotten mobile implementation of Live Anywhere... perhaps tied to big games like Bioshock (which already has a mobile game in the works) and Gears of War 2.
* XNA Arcade: Obviously something has to be said about Microsoft's casual game development tool, XNA. They even have an area in their XNA space at GDC still underwraps until 11:30 a.m. tomorrow. (Right after the keynote). Our money is on Microsoft unveiling a broader distribution model for XNA produced games, like, perhaps, a new blade on Xbox Live.
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Full Story: msnbc.msn.com | kotaku.com
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