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Pachter: EU 360 price cut to boost sales 20 per cent
>> From gamesindustry.biz:
[QUOTE]
Following Microsoft's decision to drop the price of the Xbox 360 in Europe, analyst Michael Pachter has told GamesIndustry.biz that he expects sales to increase by around 20 per cent over the coming months.
However, in the long term, he doesn't see it making a larger impact to Microsoft's standing in the region, as Sony is also likely to cut the price of the PlayStation 3 at some point later this year.
He also echoed comments made to GamesIndustry.biz by The simExchange's Jesse Divnich, that the timing of Microsoft's price cut is partly due to the failure of the HD-DVD format, and consumer perception that the PlayStation 3 now seems a better value machine with its integrated Blu-ray technology.
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Full Story: gamesindustry.biz
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