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Microsoft Explains 360 Supply Flub
>> From next-gen.biz:
[QUOTE]
Xbox 360 group product manager Aaron Greenberg said that Microsoft's "number jocks" assumed that everyone who would typically buy an Xbox 360 in November and December would instead buy it in September or October after the September launch of Halo 3.
"We were wrong. What happened was the normal seasonality. November was twice the size of October and December was twice the size of November," Greenberg said. "What happened with the Halo phenomenon was just truly incremental on top of the normal holiday cycle.
"...Even at the speed we're running at, it can take a couple of months to react to that."
Greenberg said that Microsoft is currently airshipping Xbox 360 hardware into the market, a practice not typical in normal supply situations.
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Full Story: next-gen.biz
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