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US price cut 'only feasible option' for Microsoft
>> From gamesindustry.biz:
[QUOTE]
In the wake of Microsoft's announcement at the beginning of this week that it was cutting the price of the Xbox 360 across Europe, The simExchange analyst Jesse Divnich believes a similar move in the US is the company's "only feasible and economic option" to combat Sony's PlayStation 3 momentum.
"Whether there is an Xbox 360 shortage or not, it is clear that the PS3 has gained considerable ground on its rival," he said, as the impact of last year's PS3 price cut and Sony's Blu-ray victory become clear.
"Given these past two months and the momentum that the PS3 has gained, Microsoft must react quickly as the PS3's momentum will only get stronger until Microsoft reacts."
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Full Story: gamesindustry.biz
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