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NPD: Hardcore Gamers Spend More on Non-Gaming Entertainment
>> From gamedaily.com:
[QUOTE]
The NPD Group has released new data from its "Entertainment Trends in America" report, which the firm plans to make available to clients later this spring. According to the data based on a sample of more than 10,000 U.S. consumers, while the video game industry saw retail revenue triple in growth in 2007, hardcore gamers (defined as those who played video games daily or several times each week) actually spent most of their entertainment budgets on non-gaming entertainment.
"These consumers remain more likely to buy a DVD or CD, than they are to purchase a new video game. In fact, 58 percent had purchased a new DVD in the past six months, 46 percent bought a CD, and 43 percent purchased a game for a console," NPD stated.
[/QUOTE]
Full Story: gamedaily.com
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