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Todd Bishop on Microsoft's Xbox 360 Shortage Claim
>> From Todd Bishop at seattlepi.nwsource.com:
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As the numbers show, Xbox 360 unit sales were nearly 24 percent higher during the recent holidays, compared with the same period a year before. That would appear to support the company's assertions.
Some in the industry are still skeptical about the way this has played out. There have been reports of some Xbox 360 models being out of stock in some stores. But have the shortages alone been enough to change the sales standings? It's worth noting that the situation wasn't severe enough to garner widespread attention until Microsoft itself went public with word of shortages the day before the NPD Group released its data for January, the first month in which the PS3 was ahead of the Xbox 360.
The timing "was a little suspicious," said Michael Pachter, an analyst with Wedbush Morgan Securities, via phone today. Normally, he said, he would have expected the company to talk about the shortages sooner.
"Right now, you can go into retail and find an Xbox (360) pretty much everywhere, today," Greenberg (Xbox 360 group product manager) said. "But we don't consider ourselves fully in stock today because there are retailers who want to buy more consoles from us, and we're unable to supply that."
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Full Story: seattlepi.nwsource.com
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