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Lewis: 360 cuts will 'open mass-market floodgates'
>> From gamesindustry.biz:
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Speaking to GamesIndustry.biz, Lewis, newly promoted to full oversight of Microsoft's entertainment business in Europe, said: "There are some sweet spots of pricing, particularly in parts of Europe, that do genuinely open up larger communities to the console and certainly Euro 199 is one of those pricepoints. It's a perfect time to open up the mass-market floodgates."
Coming in the wake of the demise of the Microsoft-backed HD DVD format, the price reductions are also designed to counter increasing Sony momentum, which saw SCEE president David Reeves boast earlier this year that PS3 had already overtaken 360's installed base in Italy, Spain, France and Germany, despite 360's head start.
"On a general level I certainly wouldn't trade places with any other platform holder right now," insisted Lewis. "Yes, I acknowledge that we're not where we should be in certain parts of the geography. We aim to rectify that and this step is a key stage towards it. You will see others, they will be significant," he added.
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Full Story: gamesindustry.biz
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