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Xbox Europe Appoints ex-Nintendo Marketer
>> From gamasutra.com:
[QUOTE]
Microsoft officials have announced that ex-Nintendo Europe and I-play boss David Gosen is to join the company's European operations as vice president of strategic marketing for the Interactive Entertainment Business EMEA (Europe, Middle East and Africa) unit.
In his new role Gosen will be tasked with driving the communications strategy and all marketing for the division as well as having responsibility for the Xbox Live business in Europe.
He will also be expected to expand the Xbox 360 market in Europe, particularly in terms of demographics and mass-market appeal. He will report directly to the unit's vice president Chris Lewis.
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Full Story: gamasutra.com
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