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Xbox 360 Will Fall to Third Place Thanks to Japan, says Pachter
>> From industrygamers.com:
[QUOTE]
As part of an absolutely massive 210-page report from Wedbush Morgan Securities on the future of the video game industry, analyst Michael Pachter has predicted that Japan will be the Achilles heel for Microsoft, enabling Sony's PS3 to overtake Xbox 360 on the global market. Wii, however, will maintain its leadership role until the end (with a little help from a new "Wii HD").
"We think that the PS3 will capture significant market share, primarily due to Sony's victory in the high definition DVD format war, and will end up in second place by 2015. Although Microsoft's Xbox 360 enjoyed a first mover advantage, we think that its market position will fade to third place due to lack of penetration in Japan. We expect the Wii to capture 49% share of the U.S. and European market by the end of 2009, followed by the Xbox 360 at 29% and the PS3 at 22%. By the end of 2011 (the extent of our current forecast), we see Nintendo 'winning' the console war by maintaining its share, with 48% of this market. We expect Sony to pull even with Microsoft, each with 26% market share. Notwithstanding the projected finish, we truly believe that all three manufacturers should be considered 'winners', with Microsoft selling twice as many Xbox 360s as Xboxes and building a robust Xbox Live business, and with the other two companies generating significant profits from their respective shares. These estimates do not include console sales in Japan, which we expect to be dominated by Nintendo with over 65% market share through 2011."
[/QUOTE]
Full Story: industrygamers.com
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