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Xbox Live To Get Rich Media, Silverlight Ads Later This Year
>> From paidcontent.org:
[QUOTE]
While Microsoft is beefing up Xbox Live with social networking tools and more video content for gamers, it's also adding a plethora of new ways for advertisers to reach them. The newest option will be IAB-standard rich media ads, which the company plans to roll out later this year, according to Mediapost. The addition of rich media support--including Microsoft's Silverlight--will make it easier for agencies to create multi-platform campaigns (online, mobile and Xbox Live) without needing to develop separate creative just for the Xbox.
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Full Story: paidcontent.org
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