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Xbox Strengthens Grip on No. 2 Position
>> From Yahoo! Biz:
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REDMOND, Wash., Feb. 19 Coming off an impressive holiday season, the Xbox(TM) video game system continues to show strong North American sales and solidify its position in the highly competitive video game industry. Microsoft Corp. today confirmed that Xbox got off to a very happy new year, with outstanding January sales.
According to NPD Group/NPD Funworld, Xbox maintained a 24 percent next-generation market share in January, double the share of Nintendo's GameCube system.
With January sales, Xbox increased its cumulative software-to-hardware attach rate to an impressive 4.9 units, the highest for any next-generation console after 15 months on the market.* In addition, the Xbox Live(TM) service continues to excite gamers around the world. Microsoft has now sold 44 percent more Xbox Live starter kits than Sony has sold of its PS2 network adapters during their first three months in the market.*
Xbox continued to capitalize on its momentum coming out of the recent holiday by outselling GameCube on console sales by a 2-to-1 margin in January, the widest variance in the past eight months. Moreover, after four months on the market, the Xbox holiday offer, which includes an Xbox system, a new controller and two free Sega games for $199,** proved to be a huge hit with consumers. The Xbox holiday offer outsold the Nintendo Mario Bundle by a margin of more than 3 to 1.*
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Read the whole article over at Yahoo! Biz.
Posted by:: XanTium
February 20 02:12 CEST
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